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Sports boxing: an imitation of connected boxing equipment called “Liteboxer”

Our investigation highlighted disturbing practices on the site mcdigitale.com, an e-commerce platform operating via Shopify. It appears that this site has unduly copied an existing concept: connected boxing equipment called “Liteboxer” (Liteboxer interactive boxing home workout) sold in the past by the site litesport.com at a much higher price than on mcdigitale.com (around 1600 US dollars). This initial observation raised our doubts about the legitimacy of their offer. Indeed, it is not possible that MCDigital purchased stock from this company to resell it because the prices do not coincide: the American company markets (was marketing in fact, because it is no longer found online) its invention around 1600 US dollars where MCdigitale announces a starting price of 59 euros!

Warning signs: lack of transparency and questionable contact

Our review revealed several areas of concern:

• Hours without physical address : mcdigitale.com lists opening hours without providing a physical store address, which is unusual for a company seeking to establish a relationship of trust with its customers.
• Omission of legal and contact notices : the site lacks legal notices and offers no telephone number for customer service, which is often indicative of deliberate opacity. Big red flag! 🚩
• Associations with other questionable sites : Links were found between mcdigitale.com and other suspicious Shopify sites, such as JOLIYA-2421.MYSHOPIFY.COM and artcreatifs.com, suggesting a possible wider deception enterprise.
• Insufficient online visibility : no traces of mcdigitale.com or “BOXE SPORTIVE, versatile training partner, connected home fitness platform that offers complete boxing training” have been detected on other online platforms, which is usually a warning sign of an inauthentic offer.
• Exclusive promotion on social networks : the site is advertised on social networks (Facebook, Tiktok, etc.), a tactic often used to attract a less vigilant audience.
• Suspicious sale exclusivity : sports boxing is not marketed on any other site, which raises questions about its exclusivity and distribution.
• Reliability questioned by Scamdoc : A review on Scamdoc.com gives mcdigitale.com an alarming trust score, reinforcing doubts about its reliability.

Our opinion: mcdigitale.com, a site to be avoided

At the end of our analysis, we recommend refraining from any purchases on mcdigitale.com. In the event of a dispute, it seems unlikely that the site will offer the necessary remedies for compensation or adequate resolution.

We encourage anyone who has interacted with mcdigitale.com to share their experience in the comments. Your feedback is essential and could guide other users in their decisions.

The todo list to do before buying online

To protect yourself against potentially fraudulent sites, here are measures to adopt:

• inspect the existence of legal notices : their absence is an immediate indicator of distrust. A serious merchant site must present them clearly.
• be vigilant in the face of unbeatable prices : abnormally low prices should encourage caution, as they can often indicate a scam. It is wise to always compare offers.
• see reviews from other buyers : taking the time to read the feedback on the site can be very informative. Experiences shared by other consumers can be a good indicator of credibility.
• opt for payment methods recognized for their security : favor options like PayPal which offer refund guarantees in the event of a problem.
• alert on suspicious practices : if in doubt about the legitimacy of a site, it is important to report it to the authorities and to the counterfeit brand.

By following these recommendations, you strengthen your online security and that of your personal and financial data. Staying informed, exercising caution and sharing knowledge are key steps in contributing to a safer digital space for all.